"A musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights." wrote music writer Ted Gioia on Twitter, adding that this means "Spotify values Rogan more than any musician in the history of the world".Ī musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights (assuming a typical $.00437 payout per stream). On YouTube, he has over 8 million subscribers, and every podcast hits at least a million views within a day of release. His show, the Joe Rogan Experience (JRE), started a decade ago and has since transformed into a behemoth-the show is downloaded in the millions each month and is routinely featured among top podcasts on Apple's charts. Apple, with iTunes, has a virtual stranglehold over the podcasting medium-which is expected to grow in advertising revenue to over $1 billion by 2021-and Rogan, without question, is the biggest name. It is hard to overestimate the impact of Rogan's switch. In the comments section of the YouTube video where Joe Rogan made the announcement (despite the podcaster's assurances that the content would remain free, and that he would be in complete creative control), viewers bemoaned the fact that he was “selling out”, sniping at the amount of money he was receiving to make the switch. And a highly unlikely one at that.Īs the news of the announcement broke, the Rogan-world expectedly descended into a tizzy. In essence, this makes Rogan-a trained martial artist, former Fear Factor host, Ultimate Fighting Championship (UFC) commentator, marijuana enthusiast, and, now, a man with enough influence to make or break a US presidential candidate- the highest paid broadcaster in the world, The Guardian reported. Spotify, which has more than 700,000 podcasts on its platform and reaches nearly 300 million monthly users, has been investing heavily in the format, aiming to transform itself into the Netflix of audio. Though the platform has yet to release the acquisition details, the figure is expected to be around 100 million dollars for a multi-year licensing deal. Post the announcement, Spotify's shares surged 8 per cent higher. That means all podcasts henceforth, along with the library on YouTube, would be migrated to Spotify. “I’m tired.Audio streaming service Spotify on Tuesday announced that US-based comedian Joe Rogan's podcast will be available on the platform starting September 1, and that it would become a Spotify exclusive later in the year. “This shows the type of company they are and the company that they keep,” she concluded. “paying musicians a Fraction of a penny? And HIM $100M?” she wrote, referring to Rogan’s overall deal with Spotify thought to be worth more than $100 million, according to a 2020 report from the Wall Street Journal. “Unless you’re talking to someone who is like 100% African, from the darkest place, where they’re not wearing any clothes all day, and they’ve developed all that melanin to protect themselves from the sun, you know, even the term ‘Black’ is weird,” Rogan said on the podcast.Īrie went on to say in her Instagram post that her gripe was with “RESPECT - who gets it and who doesn’t.” Harry and Meghan express 'concerns' to Spotify over misinformation (Photo by Theo Wargo/Getty Images for Global Citizen) Theo Wargo/Getty Images NEW YORK, NEW YORK - SEPTEMBER 25: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex speak onstage during Global Citizen Live, New York on Septemin New York City. In response, Spotify said it would add a content advisory to podcast episodes in which Covid-19 is discussed. Days later, Joni Mitchell and Nils Lofgren announced they’d join Young and pull their music from the platform for the same reason. Young announced in an open letter last week that he wanted to remove his music from Spotify because Rogan continued to share vaccine misinformation on “The Joe Rogan Experience,” Spotify’s most popular podcast of 2021. “Neil Young opened a door that I MUST walk through,” Arie wrote on Monday. The R&B singer said in an Instagram post that Rogan’s “language around race” was “problematic,” referring to a recent interview on Rogan’s podcast in which he made offensive comments about African nations and said it was “weird” to use the term “Black” as an identifier. Arie’s departure from the service is over a different set of comments Rogan made. India Arie is the latest prominent artist to announce she’ll be removing her music from Spotify because it platforms Joe Rogan, a podcast host who has repeatedly made false claims about the Covid-19 vaccine.
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